Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

Kleenex, Ghirardelli Chocolate, and Vaseline are among America's most trusted brands, according to USA TODAY and its research partner Plant-A Insights Group. "America’s Most Trusted Brands 2025 ...

The best memory foam mattresses offer sleepers cushioning comfort, providing deep pressure relief for sleepers. Casper and ...

Haier has been officially recognized as the number one global brand in major appliances for 2024. This recognition comes from Euromonitor International Limited, based on 2024 volume sales data ...

Minor Hotels is transitioning to a masterbrand strategy, unifying its eight chains under one brand and app to improve customer engagement and streamline operations. The company aims to expand to ...

As Knoxville-based Type One Energy makes plans to build a prototype fusion power plant at the Bull Run Fossil Plant, seven ...

Jessica Alba is one of several celebrities who’s obsessed with Quince — and we can see why! Unlike some celebrity-loved brands, Quince’s prices on luxury goods are already impressive.

But while most fixed-lens cameras like the X100VI create intentional limitations and encourage you to shoot more than you ...

“In IPL, we see an opportunity to not only strengthen brand equity, but also sustained recall. JioStar will help us with one integration plan across three viewing platforms—linear TV, mobiles ...

Iowa State football: Matt Campbell on moving on after historic season Iowa State football: Cyclones Taylor Mouser on plan for wide receivers Iowa State football: Cyclones' Jon Heacock on dealing ...

Here is Danone North America’s commercial masterstroke laid bare: the food, beverage and nutrition company manages to promote ...