The main restriction on segmentation now is not financial, but complexity. When you first begin to brainstorm the various possibilities for segmenting your file, it’s easy to get excited. The ...

You may or may not be using the basic segmentation strategy of RFM (recency, frequency, monetary)—that is, dividing your mailing list into a few buckets based on recency in ordering or visitation to ...

Email segmentation can be as basic as ZIP code or gender, or it can get extremely sophisticated—and should. You don’t go from zero to 60 with complex segmentation, but you can keep moving it ...