While the sneaker industry got their first look at the Under Armour ECHO at NBA All-Star Weekend via brand partner and Golden ...

Many golf brands launch gear to honor the first major of the season and the blooming azaleas at the Masters in Augusta.

Under Armour's strategy focuses on margin growth, premium products, and new footwear like Echo shoes. See why we recommend a ...

After being unveiled by Stephen Curry at the 2025 NBA All-Star Game, Under Armour's new "ECHO" shoes will be made available ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

The regenerative sportswear collection is “designed to decompose rather than pollute,” according to Under Armour Brand President Eric Liedtke.

For fans of Under Armour’s sneakers, the Echo features something that should look familiar: a collapsable heel, which the ...

Under Armour and Phillies' star first baseman Bryce Harper have been a perfect partnership so far. Whether you're a baseball ...

As someone who has friends who run in and rave about Under Armor shoes but has never tried them for herself, I was curious to ...

South Carolina again won against Texas. But Longhorns got small win in that their players can wear signature shoe of greatest ...

REISTERSTOWN, Md. — We're learning more about what led to a deadly shooting in Reisterstown back in June 2024. It all began ...