How sports became a key aspect of First Horizon's brand strategy
The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in growth markets in Florida and the Carolinas.
The Business Journals4d
How sports became a key aspect of First Horizon's brand strategy
First Horizon Corp. has significantly expanded its sports branding presence in recent months — particularly in North Carolina and Florida. That includes the company, based in Memphis ...