When building a strong brand identity, your logo is the star of the show. It’s often the first thing customers see, recognize ...

The shelves are mostly empty, and meat and produce are no longer stocked with less than a month until the Feb. 7 closure of the Safeway supermarket along the Fillmore commercial corridor.

Of course, some criticize these modern logos as being copy-and-paste, minimalist and unoriginal. Those yearn to return to the unique logos of the 1990s and early 2000s, where the NFL used elements ...

Residents from San Francisco's Fillmore District are demanding the Board of Supervisors address the closure of the neighborhood Safeway store, leaving them with dwindling grocery options.

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

Nine people have served as president without first being elected to that office. John Tyler, Millard Fillmore, Andrew Johnson, Chester Arthur, Theodore Roosevelt, Calvin Coolidge, Harry Truman, Lyndon ...

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

Three homes in northeast Fillmore were damaged by fire Monday morning. Around 10:35 a.m. firefighters with the Fillmore and Ventura County fire departments responded to a fire on a property in the ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...