With the explosion in market scale to trillions of yuan, the sportswear industry is bound to welcome a “golden season.” One ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Ward’s holy-smokes experience was common in the early days of super shoes. Also common was the belief that the carbon fibre ...

So, he told some Converse executives in Chicago to make a shoe specifically for the new sport that was growing ... Grant Hill? Fila. Tracy McGrady? Adidas. Allen Iverson? Reebok.

The shopping perks extend far beyond beauty. At Bugis Junction and Bugis+, fashion meets function with global favourites like ...

The recently relaunched Nike Air Superfly, a women-focused running-inspired lifestyle shoe, has gained traction and popularity among both sports enthusiasts ... yuan. The Fila brand also performed ...

LEADING global sportswear brands are capitalising on the substantial growth potential of the Chinese market, which is driving their expansion and investment strategies.