False Eyelashes Market Size was projected to be worth 2.32 billion USD. By 2035, the market for fake eyelashes is projected to have grown from 2.48 billion USD in 2024 to 5 billion USD. Over the ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

Mascara is a beauty product used to enhance the eyelashes by darkening, lengthening, and volumizing them. It typically comes ...

THOUGHT you’d nailed your beauty regime? Even if you’re using all the right products, you might still be damaging your health ...

Five scientists at the University of Berkely used laser technology to selectively activate cells in their retinas, to push the vision beyond its natural limits.

Many of us have experimented with a fringe at some point in our lives – and celebrities are no exception. Nicole stepped out ...

From velvety smoky eyes to luminous skin, this week’s beauty looks felt intentional yet instinctive—edited, not overdone.

All eyes were on the “Princess Diaries” star when she arrived at Ralph Lauren’s fall 2025 fashion show in New York on Thursday.

It made my lashes look longer and shinier with legit zero clumps.

Paige DeSorbo called Aquaphor’s Healing Balm Stick “the go-to” in an Amazon livestream on Wednesday, and shared one of her ...

It’s no wonder, then, that brown mascara is trending in 2025 – we’re deep in the age of minimalist make-up, and the ...