From the sporting side to commercial elements, the U.S. women’s national team coach said, the women’s game will benefit from an approach different than the men’s game.

Emma Hayes, still in just her first year as head coach of the USWNT, is challenging long-held norms in women's soccer and pushing for a game built around female athletes.

With the gold-medal win at the Olympics and her whirlwind 2024 behind her, Hayes was able to firm up and present her strategic vision for U.S. Soccer during the team’s January camp. She calls it “The WNT Way,” a plan that builds on technical director Matt Crocker’s vision for the program to grow the sport as a whole in the United States.

US Women's National Team boss Emma Hayes wants to see the women's game forge its own path forward under her stewardship as she continues to remold the game for future generations

U.S. women's national team head coach Emma Hayes had only 75 days to build toward an Olympic gold medal. It would typically be considered an impossible task for some, but Hayes and the USWNT achieved what many thought they couldn't.

A coach with a long history of stepping on eggshells is aiming at her biggest challenge yet. Can she upend old-minded traditions of how soccer coaches teach women and girls?

Emma Hayes has said her aims for the United States women's national team (USWNT) go beyond just winning and spoke of wanting to build a program that "sets the bar for the global game."