Darryl Lai, MD of Toikido USA, said: “We are delighted to partner with The Lumistella Company to bring The Elf on the Shelf to life in the digital realm through Roblox.

For Elf’s 20th anniversary, a whole bunch of Elf stuff is happening, including a Roblox experience from director Jon Favreau’s creative studio.

The virtual experience celebrates the 20th anniversary of the Will Ferrell comedy The post ‘Elf’ North Pole Workshop Launches on Roblox appeared first on TheWrap.

Fairview Portals and Supersocial are launching Elf North Pole Workshop as a game for Roblox users. It’s billed as a magical journey into the heart of the classic movie, Elf.