The core Dollar General customer earns less than $35,000 per year. That demographic is responsible for 60% of the company’s overall sales, Vasos said.

Dollar General’s overall performance reflected solid results. Same-store sales rose 2.4% year over year in the first quarter of 2025, while net sales increased 5.3% year over year to $10.4 ...

Dollar General announced fourth quarter earnings of $2.57 per share, just beating analyst expectations of $2.56 per share. The retailer had net income of $597.4 million, down from $642.7 million ...

Walmart Inc. WMT and Dollar General Corporation DG are two of the biggest names in the U.S. retail sector, a cornerstone industry that plays a crucial role in consumer spending and the broader economy ...

Dollar General has been a lifeline for lower-income shoppers, particularly in rural areas with few other retail options. The company says its “core customer” makes under $40,000 a year.

Dollar General's fourth-quarter report showed a 1.2 percent growth in same-store sales amid the holiday season as well as a 2.3 percent increase in consumer spending per transaction. The company ...