The core Dollar General customer earns less than $35,000 per year. That demographic is responsible for 60% of the company’s overall sales, Vasos said.

Dollar General (DG) stock tumbled 32% on Thursday after the discount retailer cut its outlook, pointing to a financially pressured customer. Thursday's drop in Dollar General was its biggest on ...

Dollar General’s overall performance reflected solid results. Same-store sales rose 2.4% year over year in the first quarter of 2025, while net sales increased 5.3% year over year to $10.4 ...

Dollar General decided to shut down low-performing stores in 2024. The company reported it earned $10.2 billion in net sales during its third quarter ending on November 1, 2024, five percent ...

Looking at the rest of 2025, Dollar General is "not anticipating improvement in the macro environment, particularly for our core customer," Vasos said. Shares of Dollar General were 5% higher on ...

Overall, Dollar General's revenue rose 5% year over year to $10.4 billion, while its earnings per share (EPS) jumped 8% to $1.78. That was well ahead of the analyst consensus of $10.3 billion in ...