The core Dollar General customer earns less than $35,000 per year. That demographic is responsible for 60% of the company’s overall sales, Vasos said.

The core Dollar General customer earns less than $35,000 per year. That demographic is responsible for 60% of the company’s overall sales, Vasos said.

Dollar General (DG) stock tumbled 32% on Thursday after the discount retailer cut its outlook, pointing to a financially pressured customer. Thursday's drop in Dollar General was its biggest on ...

Looking at the rest of 2025, Dollar General is "not anticipating improvement in the macro environment, particularly for our core customer," Vasos said. Shares of Dollar General were 5% higher on ...

Dollar General's fourth-quarter report showed a 1.2 percent growth in same-store sales amid the holiday season as well as a 2.3 percent increase in consumer spending per transaction. The company ...

Dollar General now expects fiscal 2024 same-store sales to rise 1% to 1.6%, down from the prior forecast of 2% to 2.7%, and annual earnings per share to be $5.50 to $6.20, compared with the ...