Digital document productivity solutions Nitro is strengthening its channel-first strategy with increased investment in par in ...

Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...

Google's ad tech monopoly has been ruled illegal by a federal judge. Learn how this ruling may affect publishers and ...

Struggling to find a digital marketing job? Discover tips that can help you stay motivated and land the right position.

A TV ad reaches a finite audience, but digital video channels enabled the Emirates spot to be viewed more than 3.8 million times and earn 75,000 social shares within the first week of its launch. Of ...

Create an Amazon Seller Account, choose a niche, and design high-quality digital products like eBooks, templates, or ...

Survey of 1,672 healthcare providers and 200 healthcare consumers reveals aligned and divergent perspectives on digital tools ...

In today’s digital-first world, digital marketing offers a novel way by which accounting professionals can create value at every stage of the client journey, from initial discovery to long-term ...

Investopedia / Paige McLaughlin Social media marketing ... new strategies. Consider how different demographics may not have equal access to social media. Relying only on digital or online ...

This research explores digital marketing and branding, storyfication and cocreation and explores how technology revolutionises the strategy and competitiveness of organisations through ...