The L-Mount Alliance has a new member – on March 20, lens company Sirui joined the ecosystem as the ninth brand in the group.

Laowa has introduced two groundbreaking cine lenses to the market: the Laowa 15mm T4.8 Zero-D Shift Cine and the Laowa 20mm ...

While tradition says you need a high-level camera with a high-quality wide-angle lens to take great landscape photos, many ...

Medium format photography is typically a pursuit that's left to professionals and serious photo hobbyists, simply because ...

The GFX100RF occupies a new space in Fujifilm's lineup and comes with a new design. It's essentially the long-rumored 'medium ...

A mirrorless camera is transforming the world of photography with its compact design, advanced features, and superior image ...

GFX100RF is the first digital camera with a fixed lens in the history of the GFX System. Like all GFX System cameras, GFX100RF incorporates a large-format image sensor[1], approximately 1.7 times ...

FUJIFILM has announced the new GFX100RF, a lightweight medium format mirrorless camera with a fixed FUJINON GF 35mm f/4 Lens.

Fujifilm just launched its latest rangefinder at the X-Summit in Prague. Say hello to the Fujifilm GFX100RF, the lightest and ...

Fujifilm has unveiled the GFX100RF, the world’s first fixed-lens large format digital camera. Featuring a 102MP CMOS II HS ...