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They’ve been “searching it up” for years as they’ve grown up in a world where the definition of search is rapidly expanding.

Google’s evolving results pages call for a shift from average position to more precise, feature-based performance metrics.

If your paid campaigns are hitting performance ceilings, the fix may not be in your ad account, but your website.

Use these zero-cost SEO tools to tackle AI-driven SERPs, Core Web Vitals, content gaps, and more without blowing your budget.