Make sure your first- and third-party data is clean before you even begin to segment your audience. Content This is the easy part (relatively speaking) of audience segmentation.

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing ...

Without exposing individual customers' data, each customer can be assigned to a segment based on past spending and potential future spending with a company or in a specific product category.

While deep learning-based segmentation methods have demonstrated state-of-the-art performance, they often rely on vast amounts of labeled data, which is expensive and time-consuming to obtain.