Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are.

Network segmentation tackles the realities of today’s cybersecurity environment, where it’s critical to isolate any cyber breach that affects your company’s data, infrastructure, or networks.

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

Gary Comer, founder of mail order clothing retailer Lands' End, once said “Think one customer at a time and take care of each one the best way you can”. Back in the early 1960s, when data and ...

In other words, taking advantage of better data enables better customer segmentation. Average is not good enough. When it comes to better data, you want quality over quantity. I believe in the 80/ ...

Micro-segmentation, an evolution of network security, lets organizations add granular segmentation policies to their data center transformation strategy. Topics Spotlight: New Thinking about Cloud ...

For instance, demographics can play a role in audience segmentation – it’s just that behavioral data offers greater context and insights to marketers when analyzing demographics.

The data side of things can be a daunting part of the marketer’s remit – fear not, a new guide walks readers through launching and enriching their journey. The ‘Expert Walkthrough: Data Segmentation’ ...

But if marketers are struggling to prove their worth, data segmentation can help. “Links are a big part of the web experience. So this is how you navigate the web,” Yatağan said.

Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.