Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing ...

The IT/OT convergence enables a seamless flow of data across the entire enterprise, empowering manufacturers to gain unprecedented visibility into their processes, identify inefficiencies, and ...

Typically, you rely on intuition, historical data and correlations between historical data to identify customer segments. A/B testing is a big part of this segmentation method, too.