Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, ...

Red is the rarest hair color, but to understand why that’s the case, you need a basic grasp of the science. There’s a lot ...

Presidents’ Day sales have begun, but most are overhyped. Here are the best deals we’ve found on mattresses, bedding, ...

If you thought manicures couldn’t get any more unconventional, a new contender has entered the chat: fluffy nails. This trend ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you’re like us, you’ve probably wondered what everyday stuff famous people add to their carts — like hair spray or an ...

When considering a hair color change, understanding your skin tone can make all the difference. Jenna Ripplinger, owner of 5° ...

Save on a classic jacket and Amazon’s new color Kindle, plus other style, tech, home, outdoor and fitness gear our experts ...

But as leopard print finds its way back onto every possible clothing item and accessory in 2025, celebrities like Jennifer ...

The would-be 1920s groom told the newspaper he wanted a wife who was 20 years old, 5’8”, weighed 130 pounds, had blue eyes, ...

The best volumizing mascaras offer the ultimate trifecta in lash enhancement: they lift, lengthen, and add density, visually ...