From Hello Kitty to Pikachu, the country changed what the world considers adorable. But do these characters represent joy — ...

Hello Kitty fans, rejoice! A whole Japanese airport has been rebranded with Hello Kitty theme as part of the Osaka World Expo ...

But to me, there’s more to cute than its ability to go viral. Cuteness can be used politically. It can highlight injustices against the vulnerable, and it can boost support of the underdog. It’s a ...