Based on data from its call center, a warranty company thought its market was predominantly female. However, when that ...

The analyst firm identifies data collection, customer profile unification, integrations and segmentation as among the key features of a CDP ...

THE ARTICLES ON THESE PAGES ARE PRODUCED BY BUSINESS REPORTER, WHICH TAKES SOLE RESPONSIBILITY FOR THE CONTENTS ...

For UK small and medium-sized enterprises, understanding what drives customer decisions is more crucial than ever. In a ...