Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing ...

The analyst firm identifies data collection, customer profile unification, integrations and segmentation as among the key features of a CDP ...

A guide to steering clear of the most common, and consequential, mistakes. Successful innovation—especially breakthrough ...

As Saudi Arabia rapidly scales its digital infrastructure—including 5G rollout, fiber expansion, and smart city initiatives—telecom service assurance has become essential. Operators must not only ...

The global Artificial Intelligence (AI) in Marketing market, valued at approximately USD 12.64 billion in 2022, is projected to grow at a robust CAGR of over 26.6% during the forecast period from 2023 ...

As the global financial services industry is accelerating the adoption of AI (artificial intelligence) technology, Abdullah ...

The digital commerce platform market is expanding rapidly as businesses across industries shift toward online channels to ...

Explore how AI-powered marketing is helping businesses stay competitive in 2025 by automating tasks, personalizing customer ...

Build AI apps effortlessly with Google Opal, the platform combining no-code simplicity and advanced customization for all ...

The highly anticipated 2025 World Artificial Intelligence Conference (WAIC) is underway in Shanghai, bringing together global ...

A successful studio in 2025 isn't just a content creator. It's a systems operator. Success depends on personalisation, ...

Today's consumers crave hyper-personalized experiences, and AI isn't just a trend—it's the engine driving this revolution in marketing. Far from replacing human ingenuity, AI acts as a powerful force ...