A good customer relationship management system (CRMS) can do more than just keep your contact information up-to-date, says Simon Tomlinson, CEO of Burlington, Ont.-based BlueSun Inc. “At best, you ...

For example, it can get company leadership on the same page with business development, marketing, and sales regarding pursuit priorities. What kinds of projects are currently in the pipeline?

In the future, event-driven systems will be the key to maximizing the value of customer data. EXPERT OPINION BY OLEG ROGYNSKYY, CEO AND FOUNDER, PEOPLE.AI @ OLEGR ...

Customer relationship management (CRM) is a technology-driven approach to managing a company's interactions with its potential customers. A CRM system generally helps businesses organize customer ...

These new channels increased the importance CRM systems as sources of customer intelligence and reporting that could be used to do things such as predict churn, provide next-best-actions to ...

For example, if you want a real estate and property management CRM or a recruitment and staffing CRM, there is software on the market with unique features that support those business types.

Rocket CRM, a U.S.-based provider of customer relationship management software, has officially launched its enhanced CRM automation system, aimed at helping businesses improve how they track leads, ...