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The Growing Demand and Versatility of Business and Systems Analysts In the context of rapid technological development and ...

To translate insights into action, brands should establish cross-functional collaboration between data analysts, marketers ...

The shift toward a unified customer lifecycle can’t be done at a surface, optics-only level. A cross-department meeting or ...

Data insights help businesses predict needs and tailor interactions accordingly. Retailers should embrace tech like ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

Customers find themselves interacting with multiple departments across an organization but typically these individual moments are not combined to provide a complete picture of the journey in order to ...

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.

Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and turn insights into action.