Mobility data offers a powerful solution by providing deep insights into customer engagement and competitive positioning.

From a live Erica to an AI-driven Erica THE Bank of America (BOA) introduced Erica in 2018 as an AI-powered virtual assistant ...

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

What is lead scoring? Discover how it helps prioritize leads, improve sales efficiency, align teams, and boost conversions by ...

How can effective record-keeping and analysis help businesses unlock the hidden value within their consumer conversations?

The Turing Test is a concept introduced by British mathematician and computer scientist Alan Turing in his seminal 1950 paper ...

Lululemon CEO flags a major problem. During an earnings call on March 27, Lululemon CEO Calvin McDonald warned that the ...

Customer satisfaction levels in the UK have plummeted to their lowest since 2010, despite heavy investments in experience ...

For retailers looking to boost customer engagement and foster long-term loyalty, managing the Rule of 7 with positionless marketing helps brands execute this strategy efficiently.

With the Artificial Intelligence (AI) taking the futuristic approach to simplify many works whether in information technology ...

Discover how top executives use precision gratitude to drive performance. Not vague praise, but a tactical leadership tool that gets results even from the most skeptical managers.

CEO Yogesh Gupta highlighted a strong start to fiscal 2025, with annualized recurring revenue (ARR) increasing 48% year-over-year in constant currency, driven by ShareFile's contribution. Revenue for ...