A customer data platform (CDP) is a prepackaged, unified customer database that pulls data from multiple sources to create customer profiles of structured data available to other marketing systems ...

Courtesy of BCG Great data insights don’t mean much if the folks controlling change don’t understand them or don’t have the time to pour over columns of data. Enter data visualization; the ...

Data visualizations capture any measured task in the customer journey. It's meant to organize observations of a dimension or metric in a graph.

Data visualization helps to create a shared understanding Throughout my working life I have been in situations, for example during a meeting, where a number of people discussed the same topic but ...

Big Data and Analytics Cloud IT Management Data Visualization in Marketing: 5 Key Steps Data visualization provides a visually engaging method to explain trends to your team and stakeholders.

The best data visualization tools should be easy to use (or come with a comprehensive tutorial), handle large amounts of data points, and be able to convert different data subsets into multiple ...

Data Visualization is the visual representation of information, making it an easier and better source for learning and data analysis. Written by eWEEK content and product recommendations are ...

Like most data visualization tools, there is a pretty steep learning curve to Tableau, but once you’re up to speed, you’ll be crunching data like a pro. Zoho Analytics Image: Zoho ...

In the hands of skilled analysts, data can make a powerful impression on its viewers and can change opinions. It can influence society and inform human behavior. Data analysis and visualization ...

Awesome. You learned how to collect and store Big Data. Now comes the fun part: mining that data for gold and then spinning that gold into compelling business stories that captivate and convince. In ...