Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

LeBron James is branching out into the doll industry by doing something no other pro athlete has ever done before in that ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

LeBron James has become the first male athlete to be honored with an official Ken doll as part of Barbie's Signature Kenbassadors collection.

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...

Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail ...

Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail ...

LeBron James joins the Barbie universe as the 1st "Kennbassador." Find out when you can get your hands on one.

(NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and ...

The Akron native's new doll features custom varsity jacket, Nike sneakers and an "I Promise" wristband honoring his Northeast ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.