It’s an interesting new strategy for the burger chain, which in the past drew praise for its ‘anti-branding’ approach. In its early days there was no consistent logo, with restaurant signage varying ...

Created by Burger King’s in-house creative team in collaboration with JKR ... At the heart of the rebrand is a reimagined version of its existing logo, which ditches the reflective burger bun for a ...

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...