The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

Creative advertising isn’t just about flashy visuals, it’s about crafting a message that resonates, surprises, and most importantly sticks. The most brilliant ads tap into psychology ...

No longer just a tool for optimizing search algorithms or chatbots, AI’s impact extends profoundly into the realms of creative ad testing. In this article, we’ll explore how AI is revolutionizing ...

Campaign Red’s Creative Disconnect Report breaks down the key insights and data trends on the state of creativity in America.

AI can be creative, and if you still believe it lacks a crucial human spark – how long before that spark is replicated and ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements.

EXCLUSIVE: Legendary Entertainment has hired Brian Worsley as Senior Vice President of Marketing & Creative Advertising.

The campaign, spearheaded by Disney Advertising and a stacked lineup of creative partners, doubled as a tribute to the industry’s unsung heroes, reigniting calls for an Oscar category honoring ...