Nova executive launches AI audio advertising company
Nova’s chief growth officer Adam Johnson has teamed with Creative Fix founder Aaron Matthews to launch Original Audio, an ...
Ad of the Day: National Autistic Society’s doc-style portrait of father and daughter
The work stems from a script written by Don’t Panic creatives Jake Moss and multi-Bafta-winning writer Ada Rose.
How Ad Exchanges Are Helping Small Advertisers Compete With Big Brands
Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...
Bizcommunity5h
New VML ECD: Melusi Tshabalala - “More solutions. Not just ads."
Storyteller, creative leader, and confessed word nerd, Melusi Tshabalala has joined the VML South Africa team as executive ...
Recruits needed for Presley Bergmooser’s Big Wall Bootcamp
Students can learn to paint professionally designed murals for their school. They will also be introduced to marketing and ...
Creative agency Original Audio launches
Creative Fix founder Aaron Matthews and NOVA Entertainment’s Adam Johnson have launched Original Audio, a creative agency ...
Burnley Express6h
Top UK advertising school to launch accessible careers programme for aspiring creatives
A top UK advertising school in London announced a new careers programme yesterday (April 1) to help aspiring creatives from ...
There’s value in gaming ads, if you play it right
“Audio has the luxury of tone, music, and voice to create an emotional connection, but in-game ads are unobtrusive and ...
Campaign Brief Asia12h
Droga5 promotes Barbara Humphries and Damon Stapleton to Co-CCOs of ANZ; Droga5 Australia CCO Tara Ford named CCO of Droga5, London
Accenture Song’s Droga5 ANZ Executive Creative Director Barbarba Humphries and Droga5 Aotearoa Chief Creative Officer Damon ...
What Those 'Hello' Scam Texts Everyone Is Getting Are REALLY About
That first message of “hello” is often a test. When someone you do not know texts you “hello,” what this scammer is first ...
exchange4media7h
Grey India appoints Harsh Kapadia as Chief Creative Officer
Grey has appointed Harsh Kapadia as Chief Creative Officer (CCO) of Grey India. Harsh joins from MRM New York (part of McCann ...
Business of Apps5h
Advertising across platform play: Target players with precision messaging and segmentation
In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...