The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

No longer just a tool for optimizing search algorithms or chatbots, AI’s impact extends profoundly into the realms of creative ad testing. In this article, we’ll explore how AI is revolutionizing ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements.

AI can be creative, and if you still believe it lacks a crucial human spark – how long before that spark is replicated and ...

EXCLUSIVE: Legendary Entertainment has hired Brian Worsley as Senior Vice President of Marketing & Creative Advertising.

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...

Creative advertising isn’t just about flashy visuals, it’s about crafting a message that resonates, surprises, and most importantly sticks. The most brilliant ads tap into psychology ...

Creative Fix founder Aaron Matthews and NOVA Entertainment’s Adam Johnson have launched Original Audio, a creative agency ...

Monzo bank has appointed Bartle Bogle Hegarty in London and Dublin as its lead creative agency. There was no pitch for the business, which was handled by Uncommon Creative Studio from April 2023 until ...