From citrus to jasmine, these pics strike the perfect balance between freshness and flair ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

After she played Coachella last weekend, Charli XCX went to an afterparty wearing a pageant sash that said “Miss Should Be Headliner.” Although she’ll headline various European festivals this summer, ...

“Expect to see a rise in standout notes like cherry, guava, ripe mango, pear, rhubarb, fig, and blackcurrant—alongside some ...

Tamburins shared some pictures of Jennie at their Seongsu branch in South Korea via their official Instagram account ...

These are individuals who've made an impact in the community, or in areas like mental health and the arts, or taken the path ...

In today’s crowded perfume scene, it takes something truly extraordinary to make our beauty editors sit up and take notice.

When I started taking a GLP-1 medication in October, I knew it would probably change a few things—our weekly dinner plan, how ...

The NBA great is the face of Coach's For Men Eau de Parfum: "The best compliment that you can receive once you’re dressed and out and about is, ‘Hey, you smell good. What scent is that?’” ...

From sweet hints of vanilla to refreshing floral notes, these new celebrity fragrances are ready to steal the spotlight on ...