In this article, we will explore some of the most relevant consumer behavior theories and how you can use them to create a unique brand identity. Selected by the community from 4 contributions.

The Fogg Behavior Model, developed by Stanford psychologist BJ Fogg, is a simple framework that explains how behavior is influenced by three factors: motivation, ability, and triggers. Motivation ...

The implications of these theories for research in consumer behavior are discussed, and an attempt is made to compare and integrate these theories with recent developments in multi-attribute scaling ...