In this article, we will explore some of the most relevant consumer behavior theories and how you can use them to create a unique brand identity. Selected by the community from 4 contributions.

Consumer behavior theories are frameworks that help marketers understand how and why customers make decisions, and what factors influence their preferences and choices. By applying these theories ...

The implications of these theories for research in consumer behavior are discussed, and an attempt is made to compare and integrate these theories with recent developments in multi-attribute scaling ...

Background: The COVID-19 pneumonia epidemic has had an enormous impact on people’s lives, particularly aspects of life such as consumption, and has therefore brought new elements to the expansion of ...

Keywords: consumer behavior, organizational behavior, pandemic, psychological theories, interdisciplinary research Citation: Pan Y, Hanek KJ and Su L (2023) Editorial: Application of psychological ...

Keywords: consumer behavior, organizational behavior, pandemic, psychological theories, interdisciplinary research Citation: Pan Y, Hanek KJ and Su L (2023) Editorial: Application of psychological ...