The implications of these theories for research in consumer behavior are discussed, and an attempt is made to compare and integrate these theories with recent developments in multi-attribute scaling ...

Using the context of advertising, packaging, and consumer choice, three experiments were conducted to test the predictions of gender schema theory that gender-schematic (sex-typed) individuals and ...

Keywords: consumer behavior, organizational behavior, pandemic, psychological theories, interdisciplinary research Citation: Pan Y, Hanek KJ and Su L (2023) Editorial: Application of psychological ...