From Mother’s Day to World Chocolate Day, special occasions are creating powerful promotional windows for confectionery ...

It’s not every day that a simple $6 grocery item sparks a frenzy, but that’s exactly what’s happening at Kmart and Coles.

Headquartered in Washington, D.C., NCA is a leading organization for the $54 billion U.S. confectionery industry. The industry employs nearly 58,000 workers in more than 1,600 manufacturing ...

From production and supply chain optimisation, to marketing and consumer engagement here's how AI is transforming the ...

Easter is around the corner and Shane Confectionery is getting ready for their most popular holiday. With plans to make over ...

Ask anyone in the marketing world about precisely how you reach out to target demographics, and invariably, you will receive ...

An indulgent treat without the sugar? Consumers will take some convincing, presenting reformulation challenges for sweet ...