Researchers used laser pulses directed into participants' eyes to stimulate M cone cells, producing a color signal not ...

A team of American researchers say they've discovered a colour called "olo" that's never been seen by the human eye before.

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Scientists at UC Berkeley have developed a groundbreaking technique that allows humans to see a color they’ve never experienced before. This method — dubbed “Oz” — enables people to perceive a unique ...

A team of scientists from the University of California, Berkeley, recently announced the discovery of a unique color, dubbed ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

A new retinal stimulation technique called Oz enabled volunteers to see colours that lie beyond the natural range of human vision. Developed by researchers at UC Berkeley, Oz works by stimulating ...

Scientists have unveiled 'olo', an extraordinarily saturated blue-green color that exists outside the conventional color spectrum, using the innovative Oz Vision System to selectively stimulate ...

Turning to the ‘new colour’ itself, it has been named ‘Olo’. This also has a hidden meaning, as researchers named it after ...

Scientists at the University of California, Berkeley claim they have created a way to trick the human eye, allowing it to see ...

A team of engineers, computer scientists and ophthalmologists at the University of California, Berkeley, working with a pair of colleagues at the University of Washington, has developed a technique ...