How to Shrink Wrap in HTML Code. Shrink wrapping, otherwise known as "shrink-to-fit," is a property of container elements in HTML that causes them to shrink to fit the size of their child elements.

Search Engine Land's Guide to SEO Chapter 3: HTML Code & Search Engine Ranking Success Factors explains HTML elements & using structured data.

Using HTML for SEO benefits isn’t new. SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page.. Why do we love them so much? Because the ...