As a reminder, a case study is a story of the customer's journey, and for a journey to exist, there have to be some obstacles to overcome.

As I engross myself once again in case studies, I am struck that it is agencies who consistently write the best submissions. It’s telling, not just because of the emphasis they naturally place on how ...

When writing your case study, think of judges as readers you want to capture with an engrossing story: create drama by setting out your problem, leave them with bated breath and surprise them with ...

You’re putting it on them to look up the case, read it, and interpret through dense legal writing how your brilliance prevailed. All three of these examples of experience are problematic.

This week, Marka gives Zoot a tip for writing a compelling case study. Remember, fire=print. Zoot returned to the office after interviewing Dione, owner of Dione’s Donuts, for a case study.

If you’re leading your team through big changes, this episode is for you. In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to ...

This article examines three case studies from Egypt, Saudi Arabia and India, showcasing successful examples of AI-enhanced YouTube marketing.