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Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

The Lippin Group and Infinitize have partnered on a new PR and integrated marketing offering targeting clients with fandoms ...

This article explains five affiliate marketing mistakes that are best avoided alongside actionable insights to ensure you get ...

Mobile Campaign Management Market. The global mobile campaign management market is expected to reach USD 2,423.0 million in ...

The holiday shopping season is coming, and with it come some of the biggest opportunities to boost sales for ecommerce brands ...

RRD introduces Iridio, a unified marketing solutions partner formed to streamline marketing execution and drive meaningful outcomes. Designed for today's increasingly complex marketing environment, ...

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

But, even as some things change, others stay the same. What has endured the test of time are the four pillars of performance in marketing and advertising campaigns. Remembering these pillars in all ...

Brands need integrated campaigns anchored in clear, consistent content strategies that weave in various channels and ...