Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and proliferation of smart TVs, CTV is now in the mainstream ...
As we approach 2025, the Connected TV (CTV) advertising landscape in India is poised for a seismic shift. With multiple industry reports projecting exponential growth and experts weighing in on ...
But CMOs who prioritize performance metrics can be “best friends” with their CFO, said DeLu Jackson, chief marketing and communications officer at home alarm system brand ADT, speaking at CTV Connect ...
The release also extends Traffic Sharing capabilities for YouTube CTV viewership measurement, where available. Other markets outside the U.S. slated to see the total YouTube measurement rollout ...
For the first time, YouTube Connected TV (CTV) platform reach and volumetrics—covering video views and duration—will be included in Comscore’s Video Metrix Multi-Platform in Canada ...
Columbia University's Ranjani Srinivasan self-deported after the US revoked her student visa for alleged pro-terrorist activities. Homeland officials cited her participation in pro-Palestine ...
MLB, Topps and Nike have partnered to recognize baseball's elite performers from last season with custom gold-embellished MLB logos on their jerseys that will then be used to create trading cards.
Meghan Markle recently unveiled her rebranded lifestyle brand, As Ever, and its new logo is packed with subtle nods to her family and personal history. The design features a palm tree encased by ...
The best free logo maker is a great choice for those who need to create logos for their businesses without paying for subscriptions or licenses. I'll cut to the chase: for a free logo designer ...
Ford has used some version of its famous script logo for more than a century, but despite its widespread usage, people are scratching their heads over a detail they just noticed. In a viral TikTok ...
Bell Media has laid off nearly 100 workers, most of whom are in Toronto and Montreal, the Star has learned. “As part of Bell Media’s ongoing transformation to a digital media and content ...
The University of Queensland (UQ) in Australia and the Indian Institute of Technology Delhi (IIT Delhi) have announced the start of admissions for their joint PhD program. The program will begin ...