Many have described the B2B buying process, but when you're building a buying-process map from the ground up, visualizing is easier—and, ultimately, easier to understand. The 'Basic' B2B Buying ...

When you facilitate the buying process, making the buying decision is a logical outcome of the sales cycle. - Julie Thomas, ValueSelling Associates 8.

The most decisive factor in B2B buying today isn’t price or even performance, but fear – specifically, the fear of not being able to defend a buying decision if it turns out to be the wrong ...