In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

Loyalty is nice—but advocacy fuels conversions, trust and sustainable expansion. Here's how to activate your biggest fans.

Over the last two decades, customer expectations have gone through an evolution. In fact, 80% say that experience is just as ...

The Strategy: DTC mattress brands invest heavily in paid search (Google Ads) and social media advertising (Facebook, Instagram). They use sophisticated targeting based on demographics, interests, and ...

General Motors Company ( NYSE: GM) BofA Securities Automotive Summit 2025 April 15, 2025 9:40 AM ET ...

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Storefriendly aims to improve customer service with its new technology, simplifying the reservation process with a simple interface.

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Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

“And there doesn’t really seem to be any parameters regarding its use.” After a customer provides a saliva sample, DNA-testing companies like 23andMe provide a profile of a person’s genetic heritage.