The company partnered with Faiyaz in 2023 to launch creative agency ISO Supremacy, and Faiyaz’s first ISO album, Larger Than Life, arrived that October, reaching No. 11 on the Billboard 200.

In that same year, Faiyaz signed a publishing deal with Pulse Music Group. For Faiyaz’s debut album, “Sonder Son,” the two invested $30,000 from their own funds, the outlet noted.