This basic principle – designing clothes in a way that allows luxury brands to create artificial scarcity, enfo ...

They started as kids from West Philly just trying to make it out. Drill rap, and the pull of fame and money, left nearly a ...

Singapore's largest real estate agency, PropNex Limited, has unveiled a refreshed brand logo after 25 years, signaling a new phase of growth and strategic direction. This marks its first major rebrand ...

Branded residencies often market themselves as exclusive enclaves, promising a curated lifestyle experience. However, the ...

Shohei Ohtani's first New Balance colorway releases in Japan. Check our Sneakers news for more upcoming releases and breaking ...

Malbon Golf is making waves with its stylish on-course clothing and footwear. Take a break from tradition and embrace the ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Duchess Meghan may not be going back to blogging, but she will be selling some vegan jellies and face serums—and we could not be more on board. This Tuesday, March 4, the duchess released the debut ...

The brand's autumn/winter 2025 collection bears its famous crocodile logo, originally inspired by the nickname of its founder ...

BTS member Jin attended the Gucci Fall-Winter 2025/2026 show at Milan Fashion Week, making a stylish impact in a black leather jacket and straight-leg ...

A logo is the face of a beauty brand, encapsulating its identity and values in an iconic visual mark. In the crowded beauty industry, a compelling logo is crucial for standing out, making an instant ...

A smiley face conveys happiness and friendliness ... Consider how flags unite citizens or how religious symbols propagate entire belief systems. Brand logos also leverage this psychological mechanism.