Fashion regularly takes inspiration from the past and adds a modern twist. British fast-fashion retailer Boohoo has duly delved into history as it tries to dig its way out of the sales bucket. It has ...

Hey presto. You read that right. Boohoo is now Debenhams. Boohoo, which has spent the last year and a bit fighting off Mike ...

Boohoo, the struggling online fashion retailer, has renamed itself Debenhams Group. The company, which has been locked in a battle with its largest shareholder Mike Ashley's Frasers Group over ...

A high street department store is back – with its parent company hailing the turnaround of the brand it brought out of ...

Boohoo BOO-0.91%decrease; red down pointing triangle Group said it plans to change its name to Debenhams Group after the successful turnaround of the business it bought out of administration in ...

Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner digital platform for fast fashion. Boohoo acquired the Debenhams brand in ...

Boohoo said it has successfully completed an overhaul of Debenhams since it took over the brand in 2022 and that it is now a “majority contributor to group profitability”. It said it will roll ...

Boohoo will rebrand to Debenhams as it shifts to a marketplace model to house its brands in the first phase of its turnaround plan. Shares in the company dropped just over three per cent on the ...

Boohoo Group boss Dan Finley has unveiled his turnaround plan for the fashion giant as he looks to shift the entire business to a marketplace model. Finley, who was named group chief executive in ...

Boohoo has changed its name to Debenhams – after reviving the popularity of the 247-year-old department store brand. The fast-fashion group bought Debenhams out of administration in 2021 ...

Boohoo's parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought out of administration three years ago. Boohoo said it has successfully ...