Protein is one of three essential macronutrients that our body needs to survive. “When we consume protein, it’s broken down ...

We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...

The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...

Sports drink brand Bodyarmor has unveiled its new visual identity, comprising a new wordmark and packaging as well as a brand ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...

The 5-Second Raw Egg Yolk Trick Athletes Are Buzzing About ...

America is a country of soda lovers. Half of the people in the U.S. (63% of youth and 49% of adults) drink soda every day. The crackle of the ice cubes as you pour it into a glass, the hiss of the ...

America is a country of soda lovers. Half of the people in the U.S. (63% of youth and 49% of adults) drink soda every day. The crackle of the ice cubes as you pour it into a glass, the hiss of the ...

This drink is rich in vitamin C and flavonoids, may have cancer-fighting properties due to compounds like limonene. When combined with an extra ingredient, which neutralizes body acidity ...