Elopak is investing in and becoming a co-owner of Blue Ocean Closures, aspiring to drive the shift into fibre-based beverage cartons and encourage further growth for both companies.

To date, blue ocean strategy and blue ocean shift teaching materials have been adopted by nearly 3,000 universities across the globe. In 2022, Harvard Business Review selected Blue Ocean Strategy as ...

Chan Kim and Renée Mauborgne, Blue Ocean Strategy provides theoretical and scientific contributions to the fields of strategy and management that companies, governments and non-profit organisations ...