A new Blue Bell ice cream flavor is hitting the shelves, and you'll want to stock up because it won't last long.

Blue Bell has released two new ice cream flavors to celebrate Mardi Gras and National Ice Cream for Breakfast Day.

According to Blue Bell, the ice cream is described as a "sweet morning ... colorful confetti sprinkles, and swirls of strawberry sauce and white icing. The New flavor was released just in time ...

There's a new, limited-edition Blue Bell ice cream flavor available for purchase in freezers across the state. The Brenham-based company announced Thursday it has released a new flavor called ...

The new flavor, “Strawberry Toaster Pastry,” is described as a creamy vanilla ice cream loaded with strawberry pastry pieces, colorful confetti sprinkles, and swirls of strawberry sauce and ...

Strawberry Toaster Pastry is a vanilla ice cream with strawberry pastry pieces, colorful sprinkles and swirls of strawberry sauce and white icing, according to a press release from Blue Bell.

It will be available in the pint size at all locations where Blue Bell is sold beginning today. Strawberry Toaster Pastry is a creamy vanilla ice cream loaded with strawberry pastry pieces, colorful ...

colorful confetti sprinkles and swirls of strawberry sauce and white icing. And for those who wish to eat ice cream for breakfast more than once a year, Blue Bell's Strawberry Toaster Pastry Ice ...