Adidas initially paused the sale of Yeezy sneakers and considered destroying the remaining inventory. But under Bjorn Gulden, who took over as CEO in 2023, the company ultimately decided to sell ...

FRANKFURT: German sportswear giant Adidas said Wednesday it will cut up to 500 jobs as it looks to continue its revival and turn the page on a messy split with US rapper Kanye West.

Adidas CEO Bjorn Gulden warned that President Trump’s import tariffs – a 25% levy on goods from Canada and Mexico, and 20% on China – could worsen inflation and force consumers to cut back ...

Under CEO Bjorn Gulden, Germany's Adidas, which has been gaining market share while main rival Nike struggles, has repeatedly delivered stronger results than it has forecast but the company's ...

HERZOGENAURACH, Germany, March 5 (Reuters) - Further U.S. tariffs on imports would cause prices to rise and consumers to buy fewer products, Adidas chief executive officer Bjorn Gulden said on ...

“Sales in North America declined 2 percent solely due to significantly lower Yeezy sales,” said Adidas, which is based in Herzogenaurach, Germany. Bjorn Gulden, who became chief executive in ...

Everyone is searching for what comes after the Adidas sneaker that has been the hottest shoe for the past couple of years.

CEO Bjorn Gulden called the guidance conservative and said the company's ambition was higher, however, helping shares recover to trade up around 1% after early losses. Adidas, which has been ...

Adidas’ operating profits also rose significantly ... “I am extremely proud of what we have achieved,” chief executive officer Bjorn Gulden said at a press conference at the company ...

Adidas ADS-1.96%decrease ... The German sporting-goods company embarked on its own revamp after Bjorn Gulden took the helm in 2023, taking steps to reposition its brand and clear out excess ...

Adidas initially paused the sale of Yeezy sneakers and considered destroying the remaining inventory. But under Bjorn Gulden, who took over as CEO in 2023, the company ultimately decided to sell the ...